Service

SEO

Technical and content work that makes a site findable.

Most sites that rank badly are not being punished — they are being misread. Crawlers cannot reach pages, near-identical pages compete with each other, the internal link graph does not point at what matters, and the pages that do rank answer a question nobody is asking. We work through those in order of what is actually costing you traffic, and we tell you which ones we could not fix and why.

What the work consists of

Technical audit and remediation: Crawl and index coverage, render-blocking behaviour, canonical and hreflang correctness, redirect chains, status-code hygiene, sitemap and robots accuracy, Core Web Vitals against field data rather than lab scores.
Information architecture: Consolidating pages that compete for the same intent, fixing the internal link graph so authority reaches the pages that earn revenue, and building the topic structure that makes a site legible as a whole rather than as a pile of URLs.
Content that answers a real query: Query research grounded in what your buyers actually search, briefs written against search intent rather than keyword volume, and editing existing pages before writing new ones — the cheapest wins are almost always already on your site.
Structured data: Schema.org markup that is valid, accurate and actually eligible for the rich results you want, rather than markup added because a plugin offered it.
Measurement you can audit: Search Console and analytics configured so the numbers mean something, with a reporting view you can read without us in the room.

How we measure it

Agreed before the work starts, so that the definition of success is not written after the results are in.

Impressions and clicks by query cluster, not just total sessions.
Index coverage: how many of the pages you care about are actually indexed.
Rankings for the queries tied to revenue, tracked from a fixed location and device.
Core Web Vitals from field data, not a lab score that nobody experiences.

Engagements

These are starting prices. Scope on this kind of work varies with the size and state of the site, so we quote after looking rather than before.

Audit

from $1,800 one-off

A one-off engagement. We find what is wrong, quantify it, and hand you a prioritised plan you can execute yourself.

Full technical crawl and index analysis
Query and competitor research
Prioritised remediation plan with effort estimates
Walkthrough call and written report

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Retainer

from $1,500/mo

Ongoing monthly work. We do the remediation as well as finding it, and we keep going after the first round of easy wins.

Everything in the audit, revisited quarterly
Implementation, not just recommendations
Content briefs and editing
Monthly reporting against agreed measures

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What we will not tell you

We will not promise a ranking position, a citation rate, or a traffic number. Nobody controls those, and an agency that guarantees one is either misleading you or planning to move the goalposts. What we will commit to is the work itself, the schedule, and reporting you can audit without us in the room.

Questions before you commit? hello@fdosoftware.com